The June/July page experience update by Google will be one of the biggest updates for a while, with the original plan to go ahead in May 2021 being pushed back to two updates, one in June and the next in July. One SEO Sydney expert has told us that while page experience has always been important for user experience, bounce rate and first impressions, this is the first time Google is including it as one of its ranking factors.
If you’re worried about the upcoming updates, Google is giving a helping hand to website owners for the first time. Google is explaining the changes before they happen to help those that are ill-equipped prepare. Those familiar with SEO, this is a major change from Google’s previous updates and has given them plenty of time to prepare, make changes and update websites accordingly.
Here are three ways you can improve your page experience score to help you ranking potential post update.
Improve Page Speed
A massive part of page experience is page speed. Google even has its own page speed tester to help you test this and improve the load speed where necessary. It’s quite obvious that a website that loads faster provides a better on-page experience, so those sites that load faster over different devices will likely see a boost in rankings. A UK SEO Agency informs us that according to Google that page won’t be a major ranking part, but it will differentiate those with similar ranking potential.
If your website is currently hosted overseas, this could be slowing down your load time. The same goes for cheap hosting. Updating your hosting is easy and can make a dramatic difference in website performance. Having your site hosted locally (local to the website visitors) is a great starting point for your hosting and website performance.
Consider the User Journey
Your website and web pages need to provide a straightforward journey for the user. Make it clear what the page is and what information is provided on it. For example, if it’s a product page, include relevant information regarding the product and its specifications. If the page is informational, include a table of contents and summary. Make it clear to the user and google what the page is and what it is showcasing. If you’re unsure whether your webpage does this effectively, show it to a 3rd party like a friend or family member and monitor the interaction. This will show you how the average user navigates the website and whether or not it provides a clear journey.